Journal
Editorial: what we're shipping, what we're learning.
Long-form notes on the engineering and AI work we run. We publish less than we'd like and more honestly than we'd be expected to.
post-launch11 min readWhat happens after launch: why ongoing maintenance determines long-term ROI
Why most sites start degrading within 60 days of launch, what proper maintenance includes, and how to think about the cost vs the risk of not doing it.
21 May 2026NEXUS Editorial
buyer-guide12 min readHow to choose a web agency in the UK in 2026
A complete guide to choosing a web agency in the UK in 2026. The four types of agency, eight things to evaluate, ten questions to ask, and red flags.
14 May 2026NEXUS Editorial
pricing8 min readFixed price vs time and materials: what's better for a web project?
Fixed price or time and materials for a web project? An honest breakdown of how each model works, when to choose which, and what protects you.
7 May 2026NEXUS Editorial
positioning6 min readWhy we work with 10 clients per year instead of 50
Why Nexus takes on 10 clients a year, not 50. The economics of a boutique web agency, who it suits, and who it doesn't.
30 April 2026NEXUS Editorial
client-education10 min readHow to brief a web design agency (with a free template)
Brief a web design agency properly and get better proposals, sharper pricing and faster decisions. Includes a copyable template and the mistakes to avoid.
23 April 2026NEXUS Editorial- EngineeringEngineering8 min read
What we ship when we ship Next.js 15
App Router, RSC, Turbopack. Where the gains land, where the gotchas hide, and what we'd still pick today.
22 April 2026Andrea Ventura 
brand-and-design9 min readLogo design vs brand identity: the difference that costs companies thousands
Why most companies who think they need a logo actually need a brand identity. What each one is, when each is enough, and the real cost gap explained.
16 April 2026NEXUS Editorial
brand-and-design9 min readWhat a design system actually is — and why your brand needs one
What a design system actually is, when your brand needs one, and what's inside a well-built library. Practical, demystified, with a real business case.
9 April 2026NEXUS Editorial
technical-seo12 min readSite architecture and internal linking: the invisible ranking lever
Why great content underperforms on a badly structured site, and how to fix it: architecture, internal linking, PageRank flow and audit method.
2 April 2026NEXUS Editorial
SEO & Technical11 min readPage speed and SEO: the exact relationship explained
How page speed actually affects SEO in 2026. Direct ranking impact, indirect effects, the three Core Web Vitals, and where to focus fixes.
26 March 2026NEXUS Editorial
Case Studies & SEO11 min readHow we improved organic traffic by 214%: a step-by-step breakdown
A step-by-step breakdown of how we lifted organic traffic by 214% for an independent coffee brand. Technical foundation, content architecture, authority.
19 March 2026NEXUS Editorial
SEO & Technical14 min readTechnical SEO audit checklist for 2026: 25 things to check
A precise, bookmark-worthy technical SEO audit checklist for 2026. 25 items across 6 categories, with what to check, how, and how to fix it.
12 March 2026NEXUS Editorial
E-commerce & CRO11 min readConversion rate optimisation for e-commerce: where to start
A grounded CRO roadmap for e-commerce: how to audit, prioritise, and test the changes that actually move revenue. Strategy before tactics.
5 March 2026NEXUS Editorial- AIAI11 min read
RAG, evaluated honestly
Retrieval is a search problem dressed as an AI problem. Evals are the only thing that matters — and most teams don't have them.
5 March 2026Andrea Ventura 
E-commerce11 min read10 Shopify mistakes DTC brands make (and how to avoid them)
Ten Shopify mistakes we see DTC brands make repeatedly — why they happen, what they cost, and exactly how to fix them. From bloated themes to broken redirects.
26 February 2026NEXUS Editorial
E-commerce / Case Studies8 min readHow we took a Shopify store from 68% to 22% bounce rate
A Shopify case study: 68% bounce rate cut to 22%, 0.9s load time, organic traffic up 214%. The audit, the rebuild decisions, the results, the principles.
19 February 2026NEXUS Editorial- E-commerce9 min read
Shopify vs WooCommerce in 2026: the honest comparison
Built both. Used both. Here's the honest 2026 comparison of Shopify vs WooCommerce across cost, performance, SEO, and scalability — with a clear verdict.
12 February 2026NEXUS Editorial - PracticePractice5 min read
How we estimate a fixed-scope build
The math behind our quotes. No padding, no surprises — but no waterfall either.
12 February 2026Fabio Cerami 
Web Design & Strategy10 min readThe real cost of a website redesign — what agencies won't tell you
Honest UK pricing for a website redesign in 2026. What you're paying for, hidden costs, three pricing models, and five red flags in any quote.
5 February 2026NEXUS Editorial
platform-selection9 min readHeadless CMS vs traditional CMS: a practical guide for growing brands
Headless CMS vs traditional CMS in 2026: how each works, what they cost, and which one fits your brand — with three real scenarios and a migration checklist.
29 January 2026NEXUS Editorial
performance7 min readWhat Core Web Vitals actually mean for your revenue
Core Web Vitals translated into pounds: what LCP, INP and CLS actually mean for revenue, with real industry data and the fixes that move the needle.
22 January 2026NEXUS Editorial
performance9 min readWhy your WordPress site is slow — and how to fix it in a week
Why your WordPress site is slow, the seven real culprits, and a five-day fix plan from a UK web agency that does this every week.
15 January 2026NEXUS Editorial
platform-selection9 min readNext.js vs Webflow: which one is right for your business in 2026?
Next.js vs Webflow in 2026: a UK agency's opinionated breakdown of cost, performance, flexibility and which platform fits which kind of business.
8 January 2026NEXUS Editorial