KIRN Coffee Co. — a Shopify rebuild that earned its weight
KIRN Coffee Co.
TL;DR
KIRN Coffee's Shopify store was slow, mobile-unfriendly, and visually inconsistent — a 68% bounce rate and rankings stuck in the third page. We ran a full UX audit + competitor analysis, established a new brand system in code, and rebuilt the store mobile-first with a custom theme. Organic traffic grew 214% in the first 90 days. Bounce fell from 68% to 22%. Conversion improved 3.8×. Page load landed at 0.9s with a 95+ Lighthouse performance score.
+214% organic traffic; bounce 68% → 22%; page load 0.9s.
01
The problem
KIRN's store opened in 4.2 seconds on a 4G handset and lost the visitor before the hero loaded. The brand was scattered: three logos in the wild, no colour system, photography that didn't match the cup in your hand. Search ranked them on third-page positions for their own brand terms.
02
The approach
Performance first, brand second, features last. Week one: full audit + competitor sweep. Weeks two-three: brand system (mark, palette, type, voice) and the new theme architecture. Weeks three-five: build, with weekly demos against real merchandising data. Week five: QA across devices and merchant flows. Week six: launch. We kept Shopify's checkout untouched and tuned every other surface.
Screens
What changed
Organic traffic (90d)
+214%Bounce rate
22%from 68%
Conversion rate
+3.8×Page load (LCP)
0.9s95+ Lighthouse
Stack
- Shopify
- Liquid
- Hydrogen
- Klaviyo
- GA4
Team
- Andrea Ventura
- Fabio Cerami
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